WHY IS BETTER WRITING,
Lots of people can write … few can write well. Especially in the world of business, social media, and marketing. That’s because writing isn’t just about sentence construction and grammar, and it’s more than understanding an industry and its language.
Let’s face it; better writing is more than simply “communicating.”
Better writing gives life to a business and what it does. It writes for readers. Better writing makes information far more engaging and simple.
Consider these two ways of speaking about the Skip Barber Racing School:
The Skip Barber Racing School
will teach you how to drive fast.
From New York City it's a two-hour drive
to the Skip Barber Racing School.
But it's only 20 minutes back.
These two pieces of writing communicate the same thing—yet they communicate very differently. I’d argue that the second headline is far more engaging and makes me like Skip Barber Racing School more.